Sapphire Charm is a simple WordPress design. It’s crafted in a way to help you showcase your beautiful books, and make sales. Set a call to action, whether you want your readers to buy or collect organic subscribers. Our WordPress tutorials are written/video tutorials to help you design and grow an amazing website. We want you to be proud of the site and connect with your readers.

It’s a minimal design, yet robust, and comes with additional pages:

  1. Single book pages
  2. General book page
  3. Newsletter page
  4. Blog
  5. Contact
  6. About
  7. Home
  8. Bonus pages: Home #2, Home #3, Landing page, Read For Free

This theme is built on WordPress 5.6 and requires the Avada Theme to be customized.

Buy: self install theme
book a web design apt

Whats The Difference?

What is a self installed theme?

When you buy a self-installed theme, you are purchasing the code to customize the Avada theme. You will be responsible for installing and setting up the website to look like the Live Demo. The template is customizable; with colors, fonts, and pages so it can match your brand.

What is booking an appointment?

When you book an appointment with The Indie Ally, we are setting up your WordPress website according to the package that you purchase. The price of packages can vary depending on what your needs are.

What You Need To Know


This theme WILL NOT work on cheap/free hosts.  View my recommended hosts and make life easy on yourself.


This theme needs a WordPress system in order for you to install it and customize the website to your brand.


You need to purchase the Avada theme, in order for this theme to work on your WordPress website.

Watch a Video Tour!

Click on the video to start the tour.

Buy: self install theme
book a web design apt

What You Get!


Easy to follow guides. Customize this theme to your brand. There will be a few CSS/HTML editing.


This theme works on every screen size. The Avada theme has a built-in responsive design.


After payment, you will receive an email with instructions on how to build the demo design.


Step by step video/ written guide, and Avada/ WordPress tutorials. Additional resources.


Receive 30 days of email support, or you can buy an installation package.

The Process



Best Web Host for WordPress: Siteground and Blue Host.



Buy the default theme from Codecanyon, and download the plugin.



Purchase Template, and you will receive an email with instructions.



Follow the directions and personalize your website, to your brand.

Need an Extra Hand?

Would you like this design installed on an existing WordPress website? Do you need guidance with customization? Whatever you are looking for, I can help you with that!




You need to purchase a Premade Theme and Hosting. I will install a design on an existing WordPress site. You will receive an exact replica, of the demo design on your site. From there you can follow my written/ video tutorials on how to customize the site. Please allow up to 3 to 5 business days once you purchase.

buy this installation

Price may Vary

Allow me to design, host and maintain your website. You have better things to be focusing on and maintaining a website is the last thing on your mind. I would love to relieve some of your burdens. Choose a Design Package and send me your content, ideas/ inspirations and I will take care of it for you!

Buy a package

Frequently Asked Questions

Still have questions? These are some frequently asked questions,

but, if your question is not listed feel free to check our Knowledge Center or contact us.

The Indie Ally is perfect for authors looking for an easy and cost-effective way to create beautiful websites. Or anyone who doesn’t want to spend hours learning the ins and outs of HTML/ CSS and customizing their own WordPress website. The Indie Ally provides easy-to-follow tutorials to help you get your website up and running within a few days.

Yes, you can install my design on an existing site. However, while you are customizing the theme your site may look a little wonky until you finish. You can install a plugin called SeedProd, and set up a coming soon page. Visitors won’t be able to browse your website. If you need help with setting up this plugin, click here.

Honestly, WordPress isn’t as bad as everyone makes it seem. I don’t know why it gets a bad reputation. Nevertheless, WordPress is simple to use, but just in case, I have my Knowledge Center and each template design comes with tutorials to help you every step of the way. You can also browse my mini-courses to help you learn the ins and outs of WordPress and the base Avada theme. I want you to get familiar with both WordPress and Avada. No coding and there are minimal plugins but the end result is going absolutely beautiful.

The default Avada theme is an additional cost to customize your WordPress website. You will NOT be able to recreate the same template design without Avada, because I use it as a base theme. Avada theme provides really cool features to help me create the premade templates. WordPress on its own doesn’t provide the features that I need.

You love this premade template, awesome! I’ve designed layouts for Churches, Bakeries, Nonprofit Organizations, and many more wonderful businesses, so definitely my designs can work for a variety of businesses. Most of my clients are authors, which is why the demo website was used a certain way, however, templates are flexible and easy to customize.

No way! We’ve designed these to be user friendly for the average person–our tutorials use normal language (no techie lingo here) and we’ve found that most people can finish the setup within hours.

Don’t worry, I’m here to help! When you purchase a premade template from The Indie Ally, an account is automatically opened up for you. Once you confirm your account, you can access the design tutorials for the template(s). As well, if you run into any problems you can submit a ticket.

Honestly, people make them sound so malicious and sinful. It’s a plugin for heaven’s sake, it takes less than five minutes to install it and if you don’t like it, remove it. Plugins are awesome because they help you enhance your website. You aren’t forced to use WordPress built-in features. Anything you need, no matter what it is, there’s literally a plugin for it. If you don’t like it, with WordPress you can change it.

Do you want to upgrade your website to the next level? Perfect! I’ve got you covered. Click here and I will help you migrate your website from Squarespace to WordPress.

Oh, hell ya! Despite the demo page that you view, WordPress is completely customizable. You can add/edit and remove pages. Change colors and typography and you can even edit in the backend or in real-time. When I tell you that the options are limitless, I’m not joking with the hundreds of options available. You are not limited or forced to use any built-in features. You don’t like it, change it. 

  1. Purchase Theme: $150
  2. Purchase Web Host: My recommended web hosts are Siteground and Blue Host. I’ve been with both before and absolutely adore them. Currently, I host all my websites on Siteground
  3. Purchase Avada: $60
  4. Optional Convert Plus $23

After you confirm your account, you’ll receive an email with instructions on how to start designing your premade template. You will be able to access the tutorials within minutes.

Yuppers! All you have to do is download Woocommerce or another popular plugin. An eCommerce feature will be integrated. It’s easy and simple, to make your products be accessible to everyone.

No, any design elements will require you to use your own design programs like Adobe or Corel Paint Shop Pro. If you do not own these programs or any other design editing software, then you can use Canva. It’s a free design website that helps you create beautiful images.

Let’s be honest here, you are purchasing digital content. With the digital nature of our products, they are non-refundable and cannot be returned. Feel free to email The Indie Ally, if you any concerns before you make a purchase.